Who are we?
Industria Collective is a boutique design agency based in Hong Kong & Shanghai. Our speciality is womenswear & accessories in the designer & mid-markets. We hold extensive knowledge of the China market with a global mind set. We have our own designers who specialize in different sectors & we have a wide network of supporting freelancers that work with us on client projects managed by our in house team.
Our clients are located in the USA, Europe, China & South East Asia.
What do we do?
Commercially we work with international and local Asia clientele with womenswear brands that need a little support and help in today’s everchanging climate.
We have international brand exposure at all levels of the womenswear & accessories market. We can work closely with you or independently. We have good taste and style. Trust us to find great ideas to help inspire your creative teams.
+ Creative concepts and trend direction
for your customers
+ Consultations on brand and product focus
+ Design & development to supplement new season's collections
+ Source fabrics and trims
+ Design prints and embellishments
+ Sample and production sourcing
+ Shop the market
+ Fashion copywriting
+ Product training material
+ Fashion shoot coordination and print needs
We have a huge network to support your needs for the Asia market.
Pauline Cheung born in England, relocated to New York City and currently residing in Hong Kong and Shanghai. She paid her fashion dues in NYC with design stints at renowned fashion house. Established as a seasoned and commercially driven designer with strong technical capabilities, she relocated to China in 2006 to spend time embracing the varied facets of her ethnic culture while nurturing raw young design talent that was emerging from the motherland.
Her time has been spent with upcoming designer and mid level fashion brands developing their brands in China.
Pauline's unique hands on, no frills approach and western style management combined with traditional asian values has been an advantage when working with local and international teams bridging the communication gap.
She has managed the global business both for domestic and international markets across all areas of design and product development, tactical retail and marketing initiatives.
This in turn as enabled Pauline to have a sound business sensibility that is seen as rare for a creative.
INDUSTRIA COLLECTIVE PROJECTS
Over the years, Pauline traveled extensively, locally and regionally exploring local communties, gaining insight into different indigenous cultures, crafts and livelihoods to prepare her to follow her instinct to connect people within fashion with those that are less advantaged.
A true fashion creative with endless energy, Pauline's vision and personal desires led her to jump start "Peony Rice" as a design project to become a profitable and sustainable ethical women's wear and lifestyle brand in Asia. It's core is to bring abut change through fashion by creating life opportunities in less advantaged communities by empowering people to maintain their identities with dignity and spirit gained through improving skills, education and preserving tradition and cultures for the next generations.
"We want to encourage the consumer to be more socially responsible in daily fashion and lifestyle choices to establish a better environment for the future".
" it is important for us to be able to effect change and promote awareness of environmental and social issues in less developed countries as well as reduce the excess made by the fashion industry".